One of the best recent advertising campaigns is for a new line of high-end washers and dryers made by General Electric. A supermodel and a dorky scientist collide on the street, falling unexpectedly in love, uniting brains and beauty, utility and aestheticism. The fruit of this union is the household appliance of the future -- sophisticated, sleek, an electronic image of domestic bliss for our times. The perfect washer and dryer create the perfect family.
Given the great range and power of our contemporary technologies, it is hardly surprising that our expectations for modern machines are especially high at home. We seek movie-quality entertainment with our oversized, flat-panel, high-definition televisions. We seek business--quality communication by installing satellite-powered Internet access in our home offices. We seek restaurant-quality kitchens with our six-burner stovetops and cappuccino-making machines. We want the latest high-tech contrivance or convenience, hoping that it will make old jobs easier, or that it will fulfill new longings we never knew existed.
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